From the first employee in Greece to Country Director: George Tsironis is ready for new challenges

02/03/2026 - With more than ten years of experience within JYSK, George Tsironis will become new Country Director of JYSK Greece. In his new role, he will focus on stability and continuity of the strong results in Greece, building strong teams and providing clear direction.

Experienced Tamás Szűcs is new Country Director in Hungary and Austria

02/03/2026 - The new Country Director has more than 20 years of experience in retail and has been part of JYSK for most of his professional career.

New JYSK stores March 2026

01/03/2026 - Get an overview of where and when new JYSK stores will open this month.

The living room is moving outside in this year’s garden assortment

27/02/2026 - Decorating outdoor spaces as if they were an extension of the living room is becoming increasingly popular. This trend is reflected in JYSK’s garden assortment, where lounge sets, sofas, and large dining tables are highlighted in the outdoor environment.

4 years of war and almost 30 new stores: JYSK Ukraine continues to move forward

24/02/2026 - Despite missile attacks, damaged infrastructure, and disrupted supply chains, expansion has continued thanks to JYSK employees’ great efforts. When Russia invaded Ukraine in February 2022, JYSK had 85 stores in Ukraine. Four years later, the store network has grown to 113 including a web shop.

Try on a (virtual) JYSK shirt with new Snapchat filter

23/02/2026 - In January, Snapchat users in Denmark could see themselves wearing our blue JYSK shirt through the camera on their phone. As part of this year's apprentice campaign, Marketing and HR have developed a Snapchat filter that transforms you into a JYSK colleague.

Did you notice our new vision and customer promises?

18/02/2026 - Our new strategy posters, which are now visible in all stores, distribution centres and offices, feature important updates to JYSK’s vision and customer promises.

Update from our CEO

13/02/2026 - It is great to see how your positive sales attitude and customer-first mindset continue to deliver strong results in both our turnover and the number of customers, which continue to increase across our countries.

Here are four product certifications that are good to know

05/02/2026 - Quality, safety, and responsible sourcing are key to JYSK’s sustainability strategy to provide a great offer for generations.