Everyday scenarios take the spotlight in JYSK’s new campaign

During summer 2025, JYSK is tapping into real-life emotions through TV and social media with a new, more relatable marketing campaign. 

Have you ever had a confused robot vacuum cleaner after you redecorated your room? Maybe you’ve struggled with kids taking up the space in your bed? Or got a bit too excited during a sports match? 

Then the videos from JYSK’s new campaign might feel particularly familiar. 

These everyday moments are at the heart of the messages in the new campaign, which is now live across all JYSK countries. 

“We’ve aimed to create a more emotional and relatable tone of voice, using a touch of humour to grab attention and spark interest. It’s all about reflecting those small but recognisable situations we all experience in our everyday life and offer solutions with JYSK products,” says Lene Marie Ditlev, Senior Brand & Content Manager at JYSK, who’s been part of creating the storyboards for the campaign videos. 

Three different scenarios  

The campaign consists of three different stories, each unfolded in extensive content packages with videos, photos, and texts, capturing a scenario of everyday life. They will run on Facebook, YouTube, and Instagram as well as television. 

But the new campaign is not just about emotions – there's also a clear product message: 

“We’re highlighting product certifications like OEKO-TEX® and extended warranties of up to 25 years on mattresses to emphasise our focus on quality, design, and attractive prices. It’s about giving customers confidence in JYSK by showing that our products are of course safe to use and also built to last for everyday use,” says Lene. 

Take a look behind the scenes to see how the stories were brought to life.