Colleagues star in JYSK’s 38th birthday commercial

Date: 03/04/2017

Author: Martin Fyn Aamand, Head of Communications & PR

Many employees turned out to be part of the new global TV commercial.

In April, it will be 38 years since owner and founder of JYSK, Lars Larsen, opened the world’s very first JYSK store in Aarhus, Denmark.

To celebrate this, JYSK is launching a global birthday campaign with great offers for customers. And the TV commercial even features actual employees who volunteered to spend a day as movie stars.

Watch a behind-the-scenes video from the film studio here:

And watch the TV commercial here:

Lars Larsen himself is also featured in the Danish TV commercial:

Latest news

Team Leader Operation, Torben Thisgaard celebrate 40 year anniversary

40 years at JYSK: ”I met some of my best friends here”

29/07/2025 - On 29 July 2025, Torben Thisgaard can celebrate his 40th anniversary at JYSK. Today, he works as Team Leader Operation at the Distribution Centre in Uldum (DCU), Denmark. However, his journey with JYSK began on Zealand at the age of just 18.

David Pap-Albert is new Logistics Director at DC Ecser

16/07/2025 - The new Logistics Director’s goal is to build a committed team and an even more flexible logistics operation.

New record: 21 JYSK countries celebrate Employer Awards

03/07/2025 - More JYSK countries than ever have received an award or certification as proof of being a good place to work. Across 21 countries, employer awards and certifications such as ‘Top Employer’, ‘Great Place to Work’, and ‘Inspiring Workplace’ have been awarded.